Simple Strategies to Boost the Performance of Your Website

As a business owner, having a website is a must thing these days. This is simply because of the number of people who are using the internet every day. Data show that more than 4 billion people use the internet every single day. Unfortunately, many businesses are not seeing increased results from their investments in website development. In this article, we will look at some of the simplest strategies to boost the performance of your website.

Optimize Your Site for Mobile

Most people who are using the internet every day do so from their mobile devices. As such, it is important for you to ensure that your website is optimized for these users. In fact, Google has said that it favours websites that are optimized well for mobile in its rankings. As the best SoftwareCy company, we have seen websites increase their traffic by just optimizing for mobile. You can start by checking whether your website is optimized for mobile devices using this free tool by Google.

Make Your Site More Secure

A common mistake many businesses do is to have a website and ignore security features. In the past, Google has talked about how it considers a site’s security in its results. A website that is more secure is usually ranked higher than one that is not optimized. Fortunately, there are some simple things that you can do. First, you can subscribe to a DDoS service. This term stands for denial of service and it helps protect your website from malicious attacks. Second, you can subscribe to website protection services.

Make Your Website Faster

As an internet user, you likely hate it when a website takes too long to load. What you might not be aware of is that Google considers speed when ranking websites. The company prefers websites that load fast when ranking them. There are several things you can do to ensure that this happens. First, you can move a domain to a better host. Second, you can compress images. Third, you can use a better content management platform like Wix and WordPress. We recommend that you use this free tool by Google to check the speed of your site.

Have Call to Action

As a business, data is the most important thing today. As such, you need to have the best methods of capturing user data. A good way to do this is to have a call to action. In this CTA, you should ensure that you collect data like email and phone number of your visitors. You will then use this data to reach out to them. You can market to them and also conduct surveys.

Add a shopping cart

If you sell physical or services in your company, you should not have an informational website alone. Instead, you should ensure that you have shopping cart capabilities. This will ensure that your users are able to buy product and services directly from your website.

Have a Blog

Another thing that you should have is a blog or an insight page. This is a page where you list publish insights to your readers. As SEO experts, we have seen websites transformed because of this blog page. On this page, you will be able to have content that is optimized for SEO. This will help improve the ranking of your website.

There are other small tweaks that you can do improve the performance of your site. For example, you can move from targeting a global audience to a local one. You can also add more videos and more infographics. You can also change the URL to make it short and memorable.