Reasons To Make A Video For Linkedin

From the last few years, countless people are using Facebook and Instagram as one of their mediums of watching videos and some way or the other; they love it. Similarly, LinkedIn joined the league in the year of 2017 and introduced the native videos to be published on their website. Now, the users are allowed to publish videos directly in their feed. So, it is the time when you must publish a video on your LinkedIn feed so that your followers can be aware of your marketing strategies. Therefore, let us explore the LinkedIn videos and everything that comes with it.

What is the working principle of LinkedIn Videos?

Well, the LinkedIn videos work the same way as Facebook videos. Like Facebook, you will find that all the videos are in auto-play mode without any sound in them and they will scroll down through your feed. Earlier, the feature was only available to the mobile but now direct video updates from the desktop are allowed.

The process of uploading a video in LinkedIn

Well, if you want to upload a video in your LinkedIn, you don’t have to face any complications as it is a very simple process. All you have to do is to follow two simple steps and voila! You will be done with your video. Let us pen down those two steps in front of you.

• Step 1- You have to log in to your Facebook account and start to create an update. After that, tap on the ‘video’ option.
• Step 2- Now, you have to upload your video and then add the copy. Next, you have to hit the post, and you will see your video on the feed.

In case, if you are looking for a video editing tool, you can opt for Invideo for editing videos, and it will help you to create really enthralling videos that will engage your LinkedIn followers.

How to craft an appealing LinkedIn video by maintaining the platform’s specifications?

The first and foremost thing that you have to take care of while making a LinkedIn video is to make yourself aware of the platform’s specifications. The list of the specifications is:

• The videos have to be a minimum of 3 seconds and a maximum of 10 seconds.
• The platform is compatible with both the landscape and portrait mode.
• The maximum size of the video can be 5GB.

After you are done with going through all the specifications, it is the time when you must know about how to craft a proper Linkedin video. To help you out in this matter, we are now presenting you with some tips:

• Make an impactful introduction

You will not get much time to grab the attraction of your viewers. So, try to incorporate attractive colours and make entry as bold as possible.

• Keep the video short

Although no such data has been gathered yet, about how much time people spend in Linkedin to watch videos. Assuming that people on Linkedin are quite busy in their life, it will be considered a safe game to keep the videos short.

• Add captions to the video

Till now, Linkedin hasn’t introduced adding captions to the native videos. But, you can do that by editing your videos. According to numerous studies, it has been observed that people watch 85% of Facebook videos without sound and Linkedin is of no difference. So, to make people aware of what is going on the video, it will be best for you if you can add a caption to that video.

• Be yourself

Videos work amazingly when it comes to building a personal connection with the viewers, instantly. It helps in the process of reflecting our personality and induces a real-world chat. So, do not hesitate before tailoring a short video by your mobile, which you think can connect with the network. Always keep one thing in mind that videos are not meant for perfection, but they are meant for connections.

Some ideas about LinkedIn videos

By now, you must have understood the specifications of the LinkedIn videos. And now, it is the time to provide you with some ideas so that you can craft some enthralling LinkedIn videos and grab the attention of the customers.

• Introduce yourself and your team

If you can do that, it will be considered as a secure medium to convey people about what you and your team do. You can share your vision with your connections in LinkedIn.

• Create an explainer video

Try to generate a couple of explainer video, which will reflect on what you stand for and also, what you do.

So, these are all the things that you needed to know about creating LinkedIn videos. Now, it is the time when you must create an engaging video and make your connections stunned.