10 of the Most Beneficial Digital Marketing Tools to Use

The life of a marketer has become both more streamlined and complicated in recent years. While there are more digital business components to track and analyze, there are, thankfully, many digital marketing tools that can simplify these very processes for us.

You can greatly benefit by using digital marketing tools, whether you’re developing an affiliate marketing or email marketing campaign. Here are some of the best for marketers:

Ahrefs

SEO matters when developing your website and various marketing campaigns—it’s a simple way to drive traffic to your website, all while finding consumers who are completing searches related to your business and what you do. Ahrefs is a trusted SEO tool that businesses around the globe rely on. The tool features a database of more than 150 million keywords. You can use the tool to complete competitive analysis between web pages, too, along with identifying how your content ranks and keyword gaps you should consider modifying to strengthen your website.

Yoast

For anyone using WordPress, the Yoast plugin is a must. It is an excellent tool, integrated into the WordPress platform, which allows you to optimize your content for search engines. The plugin evaluates your webpages for their keyword rankings, the performance of individual URLs, and the effectiveness of existing hyperlinks. It automatically updates once every two weeks, based on Google’s algorithm, allowing you to keep your content optimized at all times.

Slack

As the world has transitioned toward remote work, businesses and marketing departments are finding it difficult to stay in touch throughout the day. Slack is the simple, no-fuss solution to that very problem. Operating through a multitude of business channels, Slack allows your team to stay in touch throughout the day, no matter what it is they want to talk about, whether that’s break-off channels for discussions about performance marketing initiatives or a channel dedicated to sharing dog memes throughout the day. The separation of channels is important, as it allows all of your employees to talk throughout the day without derailing conversations—every topic has its own defined channel.

Survey Anyplace

Lead generation is important for any business, as you want to understand what your marketing team needs to consider most. Survey Anyplace is a reliable piece of software that allows your marketing team to conduct public surveys to test out potential ad campaigns, banners and headers, and more. In this way, you can effectively research what consumers within your niche want to see, which you can utilize to capture future leads.  

AdRoll

Part of a strong marketing campaign is consumer retargeting: pushing potential or past customers back into your sales funnel. AdRoll provides you with the tools to attain just this, whether through numerous ad exchanges or social media sites. Some marketers might not like that you have to pay for ad space, and that AdRoll retains part of the cost for serving your ad, but the results are staggering: AdRoll users reportedly generated $165 billion in revenue by using the platform.

Trello

Content management is important for any business—your team needs to be on the same page when working on both short- and long-term projects. Trello is a trusted content management tool that many businesses use for brainstorming, strategizing, and scheduling content. Users create cards throughout the platform, where other team members can be tagged, topics can be assigned, and deadlines can be set. It’s a simple way of maintaining an overhead schedule that others can see, so your team can work as a fluid machine toward its goals.

Optmyzer

If you’ve been using Google Ads, you need to start using Optmyzr, too. Optmyzr works by providing businesses with a quality score that tells them the quality of their pay-per-click (PPC) ads. Reports are generated in no time, allowing you to instantly evaluate the effectiveness of ads before you place them on Google.

Hootsuite

Scheduling content ahead of time is a serious time-saver—rather than logging on to Twitter at 6 a.m., 11 a.m., 3 p.m., and 5 p.m. to post ads, you can schedule them far in advance and have them posted automatically. Hootsuite is a social media management solution for most businesses. It’s highly popular for its content-scheduling functions, which allow you to schedule posts in advance, 24/7. Content can also be developed with specialized tags and keywords, which will help to optimize posts to generate more traffic.

Grammarly

Written content needs to consider SEO, product marketing, and more. But you can never forget that content needs to sound good, too. Grammarly is an exceptional tool for that very reason. Content can be pasted directly into Grammarly or you can use the tool’s extension to edit content directly in your writing platform. The tool works by editing your writing for you, offering insights on grammatical and spelling issues, helping to improve the professional quality of your content.

For the most part, it’s free—although there’s a paid version that also checks for plagiarism—an application that will edit your content. You can write in the program, paste content in it, or utilize Grammarly’s extension to help you edit your content. The application breaks down grammatical and spelling issues.

Hemingway App

The Hemingway App is another great addition, used alongside Grammarly. The app will analyze your writing for style and readability, determining the reading grade required to understand your text. Most marketing aims for a 6th-grade reading level, as this is generally consumable by most ages.

Use All the Digital Tools

Part of executing a successful marketing campaign involves using the tools at your disposal. It’s important that you familiarize yourself with the digital tools available to you and your team, whether you’re creating an influencer marketing campaign or trying to develop a retargeting scheme.