Getting your place in an international market is essential if you desire success for your business. To succeed globally, you have to adapt yourself to the targeted market. Thus, localizing your software will make your platform accessible to customers from around the globe. So, as you understand, it is not only about globalization but also about localization.
In short, software localization is adapting all your software to a specific location, taking into account linguistic, cultural, and technical aspects of the targeted market. You can localize your software by yourself if you have a team suitable for the project or hire software localization services that will have professionals needed.
So what are the benefits of localization for global companies?
Table of Contents
Boost Your Sales
Clearly, being a part of a global market means having more customers or visitors to your platform, and that means a lot of potential sales. Based on a marketing survey of hbr.org, here is some vital information that clarifies the importance of localization to boost sales:
- 56% of customers claimed that the prices are unimportant, but a site or a platform that speaks their language is essential.
- 72% of customers would be more likely to buy products on a site that speaks their language
- 72% of customers claimed they visit only sites in their language.
So now it is clear based on numbers that there are no sales without localization!
Enhance The User Experience
To have happy customers means gaining their trust and loyalty. To make them enjoy your product or services, the user experience plays a significant role. It would help if you remembered this when translating the Menu, CTA Buttons, Dialogue boxes, Error and status messages, and graphic scripts and media. The message should be clear to the customer. Thus, it will make them interact smoothly with the platform. If not, it will look odd and not natural to them.
Imagine that you speak English and are on a website where only the menu is in English, but the entire content is in French. Navigating such a website will be challenging, and no one will appreciate spending more time only trying to understand how to deal with such a website.
As you can see, non-professional localization is a big problem that will affect the user experience, and a bad experience will never satisfy your audience. So never hesitate to invest enough in it. Otherwise, you’ll keep losing potential clients.
Increase The Click-Through Rate
When you localize your software, it is evident that the customer understands everything. They navigate easily, see all the buttons, and know how to use them. But imagine when you visit a website that is not localized, with a different language, let’s say Japanese as an example, and you speak only English. Will you skip the site or keep fighting to understand everything? And using the translator each time?
So it is the same with a customer who visits your website and does not understand a word. There is a big chance of leaving it as soon as they see another language. No matter how much you spend on the ads to attract customers, if your software is not usable, it will be just a waste of money. That’s why it’s important to localize your software so the clients will understand where to click to get the information needed.
Get Competitive Edge
There are national and international competitors. Let’s have a look at both of the types.
National competitors: as a foreign company, being against local businesses can be challenging. But localization will surely increase your ability to get more places in the market. In fact, native companies get the trust of audiences quickly because they are from the same geo, understand their audience, and speak the same language.
International competitors: global markets are harder to enter, especially since you have to compete with other companies that are local and foreign and already have a place in the targeted market. Here comes localization again; if your product or service is better than the competitor’s, the user experience and the fact that you cared to localize everything will surely increase the number of clients and will lead the business to success. When you adjust your software to the geo, the trust of audiences increases.
Increase Brand Loyalty
When you boost the user experience of your audience, surely you win their trust, localization makes your software fit the customers in different aspects, and that’s a success key, as we know when the clients are satisfied, they won’t forget that sensation they had while dealing with you so sure they will return to you. Plus, it is a relatively free marketing strategy, as the clients are happy they will speak about the experience to their surroundings, and that will make your brand known, and they will be loyal to it.
Software localization for global companies is a must as it increases the click-through rate, enhances the user experience, and helps to boost sales. It will give you a competitive edge and increase brand loyalty, so it will take your business to a new level, which means investing in localization will help you to enter any targeted market correctly with confidence.
So never neglect the importance of localization because it is a success factor, especially since the global market is full of competition. Grabbing the attention of local customers will make you different. Please look at the success story of these companies when they did localize right.
- WWF(worldwide fund for nature ): DRIVING AWARENESS ABOUT LOCAL CAMPAIGNS. WWF is an organization that protects endangered species and habitats. They had put efforts not only in translating the content of the website, but they serve the exact content to the exact user, and when you open the website in different geo, it gives you deferent content. So the WWF was able to give a magnificent experience to the users by sharing fresh content with them by highlighting the exact information that fits every geo and user.
- Airbnb: CREATED AN AUTHENTIC AND PERSONALIZED EXPERIENCES. They targeted almost 220 countries, providing hosting services to travelers. Their website is available in 62 languages, and they translate the reviews as well as the content list to fit each user, as well as have localized guides to each region to highlight things to do and to see in that geo. Airbnb had done a good job with localization, and that is what led to its success.
- Netflix: CREATING CONTENT FOR EACH SPECIFIC REGION. Netflix has become a great platform that fits each geo and user. In fact, they developed the AI background of the site providing the best recommendation, and as well all contents come with different subtitles and sound languages, which is a great thing. But what is more interesting is that they were able to create their own content and not only rely on USA production. And that was a success because, as we know, many movies and series that are Netflix production were able to succeed in every geo.
Final Thought
As you see, localization is a big but important step for businesses. If you want to win the market, you have to localize the software. Choose a reliable localization service and conquer the world!