The website that you have for your business may be well-designed and offers seamless user experience, useful content, easy navigation, and all the other elements of a wonderful site. But does it have a google search widget? If no, then you are missing a vital element as it can have a huge impact on the site. Here’s why you should add one and how to add it:
The Many Benefits Of Adding Google Search Widget To Your Website
A google search widget is a small box that allows people to search for data that are relevant to the website. It also helps to match the products or content to what the users are looking for. It also offers the below benefits:
- Boosts traffic: Having a google search widget can potentially boost the traffic to your website. It also improves visibility since the results shown are specific to your business domain.
- Easy to maintain: Having a Google site search is much better than having a default search bar as it is more reliable and more importantly it is free! Another big advantage is that there is no need to worry about maintaining it as it happens automatically and the search engine is updated to the latest.
- Advanced features: The google search bar has some advanced features which are not present in the other search bars. One such feature is the autocomplete feature where users get relevant results as soon as they start typing their query. Moreover, there is more control over where the search box can be placed as well as how the search UI works.
- Helps to monetize the website: The search results are displayed within the site and that means Adsense Ads can also be displayed which is a great way to make money.
How To Add A Google Search Widget To Your Website?
Creating a search widget is a difficult task but using Google to create it is simple. Google has a website to create a custom search bar. Here’s how to use it:
- Visit the Google Custom Search Homepage and once you are on the site choose the ‘Add’ a new custom search box. Clicking on the Add button will create a new search engine box.
- There is a ‘sites to search’ bar where you should enter your website URL. If you have multiple sites then add only those that are in the same niche. Click Add to insert multiple websites.
- Once you have added all the details, hit the ‘Create’ button. That will create your custom search engine.
- The next screen will give you the Code that should be embedded in your website. Hit the ‘Get Code’ button to get the code.
- A box of code which is a javascript search box code is displayed. Copy that into the HTML where the search engine has to appear.
- After adding that code to your HTML page the custom google search is seen on the webpage.
- If you are not happy with the look and feel it can be edited using the Control Panel section and click on the Layout tab. The best part about it is that you can make customizations on the search box to make it work the way you want.
There you go! The Google search engine widget appears on the site and is functional. Since the custom search engine uses Google’s algorithm it provides relevant results to the user’s query. If you are not using Google’s search widget yet, it’s time to implement it on your website.