Neglecting your back-end marketing can really affect the growth of your business- and that’s a fact in the field of digital marketing. While it is surely important to continuously gather new customers through front-end marketing, you should always make sure that your loyal customers aren’t left behind.
As we all know, the most reliable back-end marketing strategy is email marketing. Though it is relatively easy to create content for email marketing, its magic lies in the scope of people that it can reach.
This is why to make sure that you’re doing effective email marketing, you must use the best email marketing software.
Think you already have the best email marketing software just because it can send messages to multiple recipients at once? Think again! There’s more to email marketing than just mass sending, there are email marketing data, analysis, and so much more!
This is why we’ve come up with a list of the Top 3 Best Email Marketing Software that you can use in your business! Make sure to take note of each one of these email marketing hacks as one of them could be the key to your back-end success!
Get Response
On top of our list of the Top 3 Best Email Marketing Software is Get Response. If you’ve been doing back-end marketing for quite some time already, you might have encountered this software at least once. Get Response offers email creation, autoresponse, email marketing data analytics, list management, and transactional email generation. Not only that, but they also offer email marketing hacks such as sales funnel and lead magnet funnel.
Sounds like most email marketing software? Well, here’s what makes Get Response the best email marketing software: their email marketing automation could be integrated with up to 122 applications! From 123 Contact Form, Bing Ads, Woocommerce, and so much more! This means that whether you’re optimizing your WordPress content or your boosting the sales of your Shopify store, you can easily automate your email tasks.
This will save you so much time especially if you handle multiple websites on different platforms. Instead of pacing back and forth from one email marketing software to another which will probably have different features and interfaces, you can easily master Get Response since you will be using it for all of your websites. Not only does it help your business but it will surely benefit your email marketing staff as well!
AWeber
Another software that made it to the list of our Top 3 Best Email Marketing Software is AWeber. They go by the tagline of emails in just seconds, and they give you just that. With their AI-powered email template designer, drag and drop email creation, wide email template library, automated newsletters, and automated tagging, you can definitely send your email to 100 customers with just one click. Imagine doing that with a regular email software… that will take you days or even weeks! While your competitors are still sending emails to their customers, yours are already sealing their purchases!
Now that’s what we’re talking about when we say email marketing hacks!
But AWeber doesn’t just stop there, what makes them the best email marketing software among all email marketing software is that they also offer landing pages creation! Yes, you read that right! While other email marketing software disregards your actual content and proceeds on creating their own email copies, AWeber also optimizes your actual webpage! What AWeber does is that they create an optimized landing page that will make people sign up to your website, thus, giving you more email marketing data leads! Pretty smart, right?
Sure enough, landing page creation is originally a front-end task. However, it surely won’t hurt if your front-end content is in sync with your back-end marketing strategies. After all, the major goal of all back-end tasks is still to generate page views and sales to your website.
Send In Blue
Send In Blue is the last entry on our list of Top 3 Best Email Marketing Tools. Just like other email marketing software, it offers email marketing automation, transactional email, and lead segmentation. But what makes them qualified to this list of best email marketing software is that they also offer SMS Marketing!
According to a recent study conducted by Campaign Monitor, while email has an open rate of 20%, SMS has a whopping 98%! Not only that, it only takes 90 seconds for a person to respond to an email while it almost takes 90 minutes to respond to an email!
Surely, you have already experienced ignoring an email. We’re all guilty of that. But isn’t it annoying to leave an SMS unread? That’s why we always open them! And Send in Blue turns that fact into one effective back-end marketing strategy!
So, what are you waiting for? Boost your sales and drive more traffic to your websites with some of these best email marketing software!