There was a time when marketing needed to be subtle. Commercials needed to get inside the head of the consumer without them realizing they are being convinced to spend money on a certain product.
Today, things have changed a lot. The marketing strategies have become way more aggressive. In every segment of our lives, there’s a commercial openly advertising the benefits of why you need to buy some products. Those who are still holding to the outdated trends are not getting a lot of action.
Another important thing in the story is that a lot of the business and the trading is now happening online. The internet became the number one medium for both entertainment and business. The social networks, in particular, are the places where a lot of marketing, offers, business, and trade is happening.
Facebook, as the largest social network out there, is responsible for billions of dollars of trade. Through it, millions of companies are getting closer to their customers and this social network helps the same companies do a major part of making it easier for clients to make a purchase using their profiles on the network.
However, the companies needed to connect their personal web pages with the social networks and make an easy bridge between them. They solved this by implementing chatbots on the websites which are doing a double job. See a definition of what a chatbot is here.
The first thing a chatbot does is communicate with the people who are interested in something on the page. The first ones were pretty simple and they were doing almost nothing more than keeping company to the visitors.
Today, there are so many options available. Implementing a program like this is literally helping people get around the page and explain to them what they need to do for a better understanding of the website. They are also now answering questions and act like real live-support.
Visitors have the idea that they are being constantly served by a conversion chatbot live person who manages to answer all their questions fast and accurate. If you’re thinking about how is this possible, you need to understand that the marketing specialists got deep into the understanding of customers and can now predict what they are going to ask even before they do it.
A high percentage of people ask the same questions and the bots are equipped and ready with the answers the first moment the question is asked. If there’s a customer that fires something that the bot isn’t able to answer, they’ll simply switch the conversation to a real employee who will be able to handle the situation afterward. When they get the customers what they need, they let the machine get back in action.
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Why are chatbots great?
There are a few important points. First, they are not being paid like real employees. Instead of hiring 10 people to constantly answer your visitors on the page, you can install this. Only when something can’t be done by them, the program will switch the conversation with a real person.
Then, they do the job much faster. A computer is capable sales chat bot of providing the right answer within a part of a second. Real employees can’t do this no matter how fast they are. One thing that people hate the most on the internet is having to wait for a response. It doesn’t matter if it’s a computer that is slow or a real person. This option solves the problem without even becoming one.
Another highly important feature is that these bots are able to collect information for the company’s later purposes. When a person logs in the chat they do it with a certain option. An e-mail, social network, or others. This way they automatically provide a place they can be reached later. Companies are using this to send them newsletters, communicate with them and send them offers about products that they think someone might be interested in.
Creating your own is the best idea
Some companies offer brand new and completely developed bots. You can install them and program them very easy. Others offer much more interesting and also more complex of them. Having the option to make your personal features is the best.
Programming them to answer different questions and setting up features of your own can be both challenging and fun. See some ideas here – https://smartbotmarketers.com/. If you have the possibility for this, always ask for the option to make more of the situation.
With this, you can make the bot almost anything you want them to do. From giving offers to leading the visitors on a page that is most important for you and playing quizzes that will give them gifts for purchasing something. The options are endless.
Are there any downsides?
Some people don’t like their privacy being invaded in any sense. If they need to log in through a third-party program, they might quit surfing and press the x on your page. However, this is not a huge number and it’s worth to take the risk.
Another downside is the inability of the bot to recognize a situation and use it to make a sale. They are just computer programs and that can’t be solved no matter how perfect artificial intelligence is at the moment. Realizing this will make you wonder if it’s better to hire real people to be chat support. Learn more about AI on the link: https://www.zdnet.com/article/what-is-ai-everything-you-need-to-know-about-artificial-intelligence/.
Conclusion
If you put everything together, it’s clear that chatbots are really the best. Their positive sides are way more important than the negative ones.
The marketing skills this option provides are outstanding. Using their can give you a huge boost in developing and growing the company and, of course, making a lot more sales than you’re used to.
If you want your website to play a more important role in the business, you can be sure that this is the right choice. Find the best one and don’t hesitate to install it.