Portable Browsing
People nowadays have busy schedules and are loaded with work that’s why they prefer a handy instrument that can help them with their daily tasks, activities, or whether it may be for entertainment. Since the internet is an easy way to perform these things, users prefer a portable gadget that can access the web; like a mobile device or in other words, a smartphone. 57% of online traffic in U.S comes from tablets or smartphones, according to studies.
There are many helpful features mobile devices can offer users like in communication, entertainment, news, even shopping and paying bills online. Studies show that users most likely use mobile device instead of a desktop or a computer, in browsing internet or websites. For an easy access for users, it is essential for businesses to have a mobile-friendly website to allow users to browse businesses’ website with an ease. Websites that are mobile-friendly designed help visitors navigate a site easy with their mobile devices to do tasks for them without complications the reason why web developers do their best in improving websites to become mobile-friendly.
Importance Of A Mobile–Friendly Designed Websites
Users find it helpful to have an easy access to websites using their mobile devices in their daily activities. If a website is not mobile-friendly, users tend to cancel a transaction and find different sources.
Businesses can benefit for having a mobile-friendly website, some of those are:
- Attractive and appealing to customers
- Visitors can easily navigate the website and more likely make a transaction
- Easy conversion with users
- Users can have a ‘better look’ of the company
- Reach wide varieties of media platforms, thus reaching wider audience
Google also give points to sites that are mobile-friendly for SEO improvement. So if a business’ site doesn’t offer a mobile-friendly experience for users, their website may be place to a lower search ranking on Google. This is a major key because the lower your business ranks, the less likely customers that may ought to make a transaction will see your business first on a given page, which will potentially affect your website traffic and overall online presence.
To learn more about a mobile-friendly web design visit this link https://www.yeapdigital.co.uk/blog/mobile-friendly-web-design/
A mobile-friendly designed website will totally help businesses with important factors such as audience visibility range, better user experience, brand identity and advertisement, and more.