As time passes, one truth has become blatantly obvious. Emails have and will continue to dominate the field of marketing. Whether you’re a small startup trying to get big, or a large firm aiming to increase your clientele, emails have played a significant role in your marketing campaign.
Email marketing campaigns are single-handedly responsible for almost 88% of all client interactions through marketing campaigns. Email marketing campaigns are vast, and their types and uses are limitless. Hence, to make things easier, in this article, we will be discussing the specific automated form of email marketing, widely known as drip email marketing.
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What is Drip E-mail Marketing?
In layman’s terms, drip email marketing is a marketing campaign where a set of automated emails are sent to your target audience over a set course of time. These emails are mostly sent after the recipient acts to trigger some protocol causing the emails to launch.
Drip emails are fully automated and customizable emails that can be used to fit and perform complex tasks as per your requirement. According to your target audience, the time and frequency of drip emails can also be altered. For example, the campaign can be managed to ensure that the recipient receives an automated email when they subscribe and again after an interval of a few days.
Why are Drip E-mail Marketing Campaigns Important, and What Are They Based On?
These fully automated email campaigns are pre-written and save you a lot of time and money, which would typically be wasted if you were to do the same manually.
Drip email marketing campaigns are primarily responsible for performing tasks such as informing the client about an action they have taken or notifying them when their data has been accessed by any third-party source/ body.
Through drip email marketing, you establish a relationship with your audience and show that you’re a valuable resource for their needs by articulating the worth of your organization.
How to Set Up Your Own Drip Email Marketing Campaign?
Starting up your own Drip Email Marketing Campaign is easy and not as complex as one would think. Drip emails are constantly working and always sending emails 24/7. These emails are automated and essentially require zero to minimum effort to work manually.
Here are a few tips to keep in mind when creating your Drip email marketing campaign: –
- Figure out your trigger task: Set up a set of task(s) that will trigger your drip email to be sent to the client, such as new subscriptions, transactions, cart abandonment, etc.
- Create a target audience for your drip email: Through carefully processing all your clients’ data and information through a segregating algorithm, you can figure out what sort of email to send to whom. Once this is done, the drip email marketing campaign will automatically send the select emails to the targeted audience.
- Constantly evolve and stay up-to-date with your emails: The current eCommerce market is constantly evolving, and your emails will not take long until it’s backdated. To stay up-to-date with your clientele, you are always advised to keep on updating the content of your drip emails so that your marketing campaign is a success.
Email Marketing Agencies and Their Role in Drip Marketing
Drip emails are critical to a company’s marketing campaign, especially if it has a large clientele with numerous interactions daily. They need to be very sharp and precise, but they also must be updated regularly according to the current market situation.
Such an undertaking can be overwhelming to most. Hence, certain email marketing agencies do the job for you. Not only do they make your personalized emails, but they also make it such that whenever your trigger action is performed, the drip emails are sent to your customers instantaneously.
These agencies do not charge much and are very affordable. Since these are drip emails, the email marketing agency pricing structure is more than the usual email marketing campaigns. Depending on your plan, you can select campaigns from 2 drip emails to 10 drip emails to fit your company’s marketing campaign accordingly.
How to Monitor the Performance of your Drip Marketing Campaign?
You must define your campaign’s objectives and select the criteria to assess its success. Bounce rate, click-through rate, conversions, and time on site are all options depending on your analytics capabilities. Ensure that your metrics lead back to your campaign’s goal. Such a constant tabulation of your company demographic will significantly aid you in understanding the overall success of your campaign.
Summing up
To sum things up, drip email marketing campaigns play a crucial role in your business’ marketing campaign. Carefully go through our article to understand and know how to run your drip email marketing campaign.
Comment below on how a drip email marketing campaign changed the game of your business!