5 Reasons To Incorporate Video In Marketing Strategy

Indeed, video is one of the most buzzing words in today’s era. Almost 89% of businesses think that video marketing helps in generating good revenue and sales. Video content is no longer new to people. It is rising progressively and assisting the businesses to hit their targets. That’s why organizations are hiring animated explainer video production companies to craft excellent content for their brand.

Source: filmora.wondershare

As there are different types of content available, but the video is the only content that performs amazingly on social platforms like Facebook. Still, thinking why video content is highly preferred? Need not feet!

Here are some reasons that I believe are enough to make you understand why you should focus on crafting appealing and educational videos to market your brand.

Now without any further ado, let’s jump onto the reasons.

Why use video marketing to get instant success

Better user Engagement

As every business is over the web, therefore, it is very challenging to grab the visitors and inspires them to make a purchase. Are you also facing the same problem? Videos are the solution to your problem.

Videos not only help in learning the concepts better but also engage various users online. According to the statistics, 87% of the marketers believe that online videos help organizations in increasing website traffic. So, if you also want to capture a wide audience, including the latest buyers, I would recommend you create entertaining videos.

Improves SEO

Every marketer is using various strategies to improve their ranking on Google. Are you also one of them? Then it’s the right time to add videos to your marketing strategy. According to the research, websites that include videos are 53% more likely to be shown on the first page of Google.

By using high-quality video content, you can inspire people to stay on your website for longer. More the time people spend on your website, the better will be your website ranking. So, if you also want to power your search engine rank, create optimized video content that includes interesting titles and descriptions.

Boost Conversions

No matter which strategy marketers implement, in the end, their main goal is to make some serious money. That’s where videos come into play. Appealing and informative videos will not only grab the visitors attention but also helps in converting the visitors into leads. According to the analysis, By adding product videos on the landing pages, you can improve your conversions by 80%.

As videos offer detailed information about each concept, people are able to retain the information better. Remember, the more people remember your brand, the higher the chances that people will make a purchase. So, make sure the way you express your ideas should help you convert your visitors into leads and then to loyal customers, which is possible with videos.

Build stronger emotional connection

Always remember, the level of trust you maintain with your customers is directly proportional to the sales. Yes, trust is the foundation of every business. And videos are one of the easiest ways to build visitors’ trust.

If you share the right videos with the right customers, you can let people come to you. You don’t need to sell your products and services. With engaging videos, you can ignite the viewer’s emotions and build their confidence to purchase online. So, start generating high-power feelings with impressive videos.

More shareable

Last but not least, the reason that allows you to add videos in your marketing strategy is that it is more likely to share with others. Remember, the more the number of people who know your products/services, the chances to convert them into leads increases.

From all the types of content, videos have more power to get shares. According to the statistics, videos that are shared on social networks get 1200%more shares as compared to another text.

Moreover, 76% of users believe that people would like to share appealing and entertaining videos with their friends and relatives. So, start bringing practical value to your brand by using videos.

Prefer reading- REASONS TO MAKE A VIDEO FOR LINKEDIN

In a Nutshell

In this world of online marketing, maximizing your marketing budget is not a cakewalk. But with videos, you can easily achieve what you aim for. In the long run, videos will act as a valuable resource that will help you generate better opportunities.

The reasons for using video marketing are endless, but hopefully, the above added are enough to make you believe why businesses use videos to generate ROI better.

Now that you understand the benefits, it’s your turn to create one and generate traffic and revenue.

Are you having second thoughts? Feel free to ask in the comments below.