4 Effective Strategies to Get Your First 1000 Subscribers.

Email marketing allows you to communicate and build relationships with thousands of subscribers. However, to make this strategy viable, you first need 1000 subscribers. Gathering the first few subscribers is often the most difficult step of email marketing. It requires patience and consistent effort. Once the hard part is done, you can impress them with your appealing custom-made email templates. Or, just use Salesforce templates to quickly convert a few of those subscribers into customers. Here are 4 effective ways to get your first 1000 subscribers.

Effective Strategies to Get More Subscribers.

●  Giveaways and Freebies

Everyone loves free stuff. By organizing giveaways during the early days of email marketing, you can grow your email list by a few thousand subscribers. There are a few things that you should keep in mind while designing your giveaway campaign. To begin with, you need to depend on your social media following to generate the initial traffic for giveaways. Or, you can collaborate with influencers from your field to promote this event. Next, you need to create giveaway bundles that are already attracting some traffic to your website. This means you have to prioritize your best-selling product while designing the bundles. Finally, ask your new website visitors to subscribe to your email list to become eligible for the giveaways. You can also promise more exclusive events for your subscribers.

If you do not have the budget or products to organize a giveaway, you can compensate by offering free resources to your new subscribers. Brand’s SEO blog pages are a good place to offer these free resources. Nowadays, most brands are offering free e-books to their new email subscribers. You can even offer reports, checklists, graphs, etc., as freebies in your blogs. However, do not overpromise and under-deliver while offering these as it might cause the new subscribers to unsubscribe almost immediately.

●  Identify Your Audience

Website visitors and blog readers will only subscribe to your email list if your content resonates with them or solves their problems. First, look at the problems that your prospects are facing. Then, you start addressing those problems through your blogs and social media content. Once the readers start connecting with the content, they will be more likely to subscribe to your email list to enjoy more of it. For growing the email list of a product-based eCommerce brand, you need to create a buyer’s persona. It will help you better understand the problems your audience is facing, and how your products can solve them.

For example, if you are selling vegan food products, your primary audience will be the people who are already a part of this lifestyle. Your secondary audience market will consist of people contemplating switching to this lifestyle but are unaware of the proper alternatives for their diets. By actively creating personalized social media content for this audience, you can get them to sign-up to your email list as well as convert them into customers.

●  Focus on Content Creation

After you have identified your target audience, you need to focus on creating content for them. Blogging is one of the more powerful tools that a marketer can utilize to draw in the first email subscribers. Creating and posting content on your brand’s blog page not only improves the SEO of your page but also draws in more email subscribers. While creating these blogs, ensure to enter multiple reputable backlinks to increase the credibility of your write-ups.

However, drawing customers with regular blogging on the brand’s page can take some time. If you want immediate results, you can opt for guest blogging to increase your reach. Guest blogging allows you to post content on already successful blogs pages. These blogs will usually have a link that redirects you to the brand’s page and prompts the visitors to subscribe to the email list to get more high-quality content. Guest blogging is a surefire method of bringing in your first 1000 subscribers.

●  Increase Your Social Activity

Increased presence on social media websites like Facebook, Instagram, and LinkedIn can do wonders while acquiring subscribers for your email list. Using Facebook Ads, you can run lead generation campaigns to draw in your target audience. These social media platforms also have built-in segmentation capabilities that make it easier for you to select your target demographic. You can combine Facebook Ad campaigns along with giveaways to reel in more subscribers. However, Facebook campaigns can become a double-edged sword if not done properly. If done poorly, they will burn a hole in your budget without showing any tangible results. Nevertheless, running social media ads is one of the fastest ways to build your email list.

LinkedIn Ad promotions work in a similar manner, but the relationships they create are different compared to what you get on Facebook and Instagram. With LinkedIn, you can cultivate professional connections with people that can help grow your business. This strategy works even better if you are connecting with people from the same industry. By doing this, you are increasing your chances of collaborating with top professionals and bringing in more viewers and subscribers.

Conclusion

By consistently following these methods, you can slowly build a strong emailing list. These methods are safer and better than buying an email list off of the market. In addition to that, avoid using spam keywords in the emails that you send to your new subscribers. If you are facing trouble while creating optimized email templates or newsletters for your subscribers, you can use pre-made Salesforce templates to make things easier for you.