According to Forbes, as many as 90% of American small businesses are now using social media for their marketing strategies. However, this does not mean they are using it effectively. One of the biggest mistakes business owners make with Instagram is the assumptions that it is free and easy to use. Instagram costs time, and in some cases, it can also cost money. In order to get the most out of Instagram marketing, you should invest in a social media company that has extensive experience with social media marketing and can help you to grow your business on Instagram.
- Use Instagram Paid tools: Do you think Instagram is all about following people, getting people to follow you, and liking, commenting, sharing, and creating posts? Think again. In order to get the most out of Instagram marketing, you need to carefully examine your audience and create an effective marketing strategy. A need to be familiar with a variety of Instagram paid tools including Ritetag, GRUM, Instagrowth, Iconosquare and more. They will know how to use these tools to measure statistics and to identify who your audience is and when the best times to publish content is. If you want to increase your number of followers, you can buy them.
- be more social and less promotional: One of the biggest mistakes that business owners tend to make with Instagram is that they come off as being overly promotional. While it is important to promote your business’s services and products, being overly promotional can be a major turn off to your followers and can even cause some of them to hit the unfollow button. Be social, this will help you to not only grow your list of followers but retain them as well. Additionally, by making your business more social you can to create an overall voice for your brand that people will want to be connected with and continue to follow.
- Hire the Instagram expert: Many small business owners are afraid of the hard costs or dismiss them as being unnecessary. After all, Instagram is free, right? Not always. Yes, it is free to use a majority of features. However, if you really want to grow your business you should consider running an ad from time to time. These are more effective to help you get more website traffic, gain more likes, or even increase post engagement. You can hire an Instagram expert because he/she will understand how much money you should invest in an ad and how long you should have it run for. This way, you create the most effective ad for your business.
Instagram marketing is an investment worth making for any small business owner. Before hiring an expert, make sure to conduct thorough research. Make a list of your favorites and then contact them for more information or to schedule an appointment to meet with them. Take your time with choosing an Instagram expert.